Work
About

Hello,
I'm Zuned Sheikh.

ABOUT

I've been called a "full stack designer," a "editor," and even a "design engineer." But the title I relate to most is Product Designer.

What excites me is taking ideas from 0 to 1 turning abstract thoughts into usable, delightful digital experiences. Whether it's wireframing, prototyping, or even spinning up a bit of front-end code or AI server logic to test an idea quickly, I thrive on building real, testable solutions early in the process. My strength lies in blending thoughtful UX, crisp UI, and real user insights.

I started out designing apps for a wide range of businesses—from e-commerce and food delivery to logistics and fintech. Over the years, I’ve had the chance to work on 15+ digital products, designing everything from SaaS tools to hyperlocal delivery and WhatsApp commerce apps. At Innobits (later acquired by Paytm), I led design for both mobile and web platforms, including ONDC buyer and seller apps. Today at Paytm, I’m focused on making ONDC experiences smoother, faster, and easier to use—for both customers and merchants. I handle everything from user research and wireframes to UI design and motion prototypes, all while collaborating closely with product and dev teams in an agile setup.

What sets me apart is a deep passion for problem-solving and a maker's mindset. I enjoy testing ideas early, learning quickly, and collaborating across functions to build something that truly works. I believe great design happens when teams are aligned, open, and willing to explore the uncomfortable in pursuit of the right solution.

As a designer with 7 years of experience, I turning complex problems into intuitive solutions. I believe the best work happens when teams lead with trust, communicate openly, and aren’t afraid to be vulnerable. I bring structure to chaos, champion cross-functional collaboration, and design with clarity, purpose, and heart.

ME
skills
Human Centered Design (01)
Product Design (02)
Ui Design (03)
UX Research (04)
Rapid Prototyping (05)
Responsive Web Design (06)
Product Delivery (07)
UI Animation (08)
Visual Design (09)
Tools
process
soft skills
Video Editing (01)
Active Listening (02)
Humility (03)
Problem Solving (04)
Conflict Resolution (05)
Flexibility (06)
Time Management (07)
Teamwork (08)
philosophy